Ellie McMakin | Business Strategist

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3 Business Apps To Make Your Creative Business More Effective

Have you been feeling ready to streamline your systems? A creative business has so many moving pieces. Inefficient systems can slow down your business and take the joy out of it. Business apps can make your creative business effective so you can enjoy it more. From creating mockups to launching that course you’ve been dreaming of, business apps can make it possible.

These business apps can help with so many different aspects of your creative business. You might be surprised how many possibilities they open for you!


1. For Mockups and Graphics: Creative Market

Creative business owners need mockups for all types of assets. You may need them for social media graphics or sales pages. If you’re running a special on holiday products or services, mockups of the final products can help potential clients understand the value more concretely. Likewise, mockups are helpful to have on your website.

For mockups, Creative Market is a great resource. Digital creatives sell bundles that include graphics for social media and web pages. There are so many vendors on the site that you shouldn’t have trouble finding mockups that fit your brand’s aesthetic. As a creative entrepreneur yourself, it’s also nice to support other creative entrepreneurs on their journeys. 

2. For Course Launches and Email: Kajabi

While your creativity may be the heart of your business, some creative business owners end up adding revenue streams through education. Creating and marketing a course can require a lot of tools. You have to create the lessons, materials, and content. The course needs to be on a widely available platform. Marketing on multiple channels could include email marketing, social media, ads, and more.

Kajabi cuts down on the noise so you can focus on teaching your skills and filling your cup. This all-in-one platform enables you to create a course and launch it with email marketing tools and templates. If courses aren’t necessarily your thing, Kajabi also allows you to build a membership community. You can get that recurring revenue each month while sharing value and building an engaged audience.


3. For Automation: Airtable

As your business grows, you may add people to your team through conventional hiring or outsourcing aspects of your business. Either way, you’ll need to get very organized to keep everyone on the same page and business running smoothly. Airtable is a platform that connects all the parts of your creative business. Regardless of how long someone has been working with you, they should be able to get Airtable access and hit the ground running.

One of the best parts of Airtable is the Automation feature. You can create workflows for just about any part of your business. Once the workflow is triggered, you can communicate step by step instructions, share documents, and more. Do you want to outsource social media management? You can share photos, caption ideas, and calendars. Working with a copywriter on your blog? Send post topics and details for posting to your website. Just about any system can be automated to simplify your workload.

These business apps make many aspects of your creative business easier and more enjoyable. When you’re not creating social media graphics from scratch and sending endless follow-up emails, you can focus on the things you love about your business. You may even be inspired to grow in directions you didn’t imagine before.

If you are needing more help with your business, check out my Business Conservatory program, built to give you the tools to build up your creative business and make it more successful than you thought possible!

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