How Empathetic Design Can Create an Instantly Recognizable Brand with Hailey Roper
EPISODE DESCRIPTION
CW: Child loss
What happens when moments of profound grief strike and completely change the trajectory of your life and business? Today's guest, Hailey Roper of Studio Kinship & Creative Kin Lounge, found a new depth to her work after going through the darkest days of her life.
Hailey takes strategy and design beyond the process of simply creating beautiful images. How can an image tell a story? How can a color theme strike a chord and stand out as a unique aspect of your brand? The answer lies in integrating empathy into the entire process. Hailey is generous with sharing her story of grief and allowing design to carry her through.
In her process of healing, she found a new way to incorporate profound symbolism into her design. Now, she's committed to making each client feel seen and heard by putting their story into ta visual format. One definition of branding is "to mark indelibly," and that is absolutely what Hailey is doing in her work.
In this episode, we cover:
A turning point in Haileys life and business
How Hailey used design to move through her grief
The importance of hierarchy in branding
Why one logo isn't going to do much for your business
If you want to chat more about this topic, I'd love to chat more over on Instagram @elliemcmakin!
RESOURCES
The Color Guide, a free guide to help you choose the most impactful colors for your brand!