Make More Money Challenge Day 3: Effortless Upselling
EPISODE DESCRIPTION
When we think of upselling, we often think of the sleazy salesman that is trying to push something onto you that you don’t want, in a manipulative way. We’ve all dealt with them–car salesmen, mall kiosks, door-to-door sales. It causes sheer panic for most creative business owners.
I’m here to tell you: it’s time to shift that view.
Upselling doesn’t have to be coercive, manipulative, or pushy. An upsell is simply an enhancement to your customers' experience with you. Think of it like a brownie sundae from the pizza parlor: the pizza is the main draw, but the brownie sundae is the added bonus if you want a delicious sweet treat.
This is a great way to increase the value to your customers with minimal effort. When presented thoughtfully and intentionally, an upsell can actually make your customers feel seen and understood.
In this episode, we cover:
The lessons I’ve learned watching my salesman father
Ways to automate upsells
How to incorporate upsells naturally
When to implement upsells in your process
How to end a sales interaction to get a response
What to create or offer as an upsell
How to price your upsell
If you want to chat more about this topic, I'd love to chat more over on Instagram @elliemcmakin!
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Topics
- Branding
- Business Health
- Getting Ghosted
- Guests to the Show
- Imposter Syndrome
- Income Stability
- Increasing Income
- Keys to Building Business
- Live Audit
- Nailing Your Messaging
- Optimizing Social Media
- Outsourcing
- Overcoming Self Doubt
- Sales
- Tactics for Increasing Revenue
- The Client Journey
- Visibility on Social Media
- Website Optimization
- Work-Life Balance
