Navigating a Culture of Distraction: What to do When You’re Getting Ghosted by Prospects Left and Right
EPISODE DESCRIPTION
When was the last time you were ghosted after following up with an inquiry? Whether it was yesterday or a year ago, I think we’re all acquainted with how horrible this disappearing act feels. According to businessleader.com, 92% of business owners now get ghosted by prospects universally. And this isn't just the creative industry. This is every industry.
Without being indentured servants to our inbox, how can we ensure that we have the best chance of securing these easily distracted inquiries?
First of all - I want to reassure you that it’s not you, it’s the culture we live in. There is no escaping the realities of ghosting. Whether it’s in romantic relationships, platonic communication, or business opportunities, we’re all being faced with it. And if you’re really honest with yourself…you’ve probably been the ghosting culprit a time or two.
I want you to walk away from this episode feeling lighter with the knowledge that none of this is personal AND having an action plan to stay top of mind for your potential buyers.
In this episode, we cover:
Why you need to stop taking ghosting personally
Responding in a timely fashion without selling your whole life to your response time
Why I think you should have your prices accessible to the public
The follow routine that landed one of my clients a $30,000 project
If you want to chat more about this topic, I'd love to chat more over on Instagram @elliemcmakin!
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Topics
- Branding
- Business Health
- Getting Ghosted
- Guests to the Show
- Imposter Syndrome
- Income Stability
- Increasing Income
- Keys to Building Business
- Live Audit
- Nailing Your Messaging
- Optimizing Social Media
- Outsourcing
- Overcoming Self Doubt
- Sales
- Tactics for Increasing Revenue
- The Client Journey
- Visibility on Social Media
- Website Optimization
- Work-Life Balance
