Needed to buoy my sales and killed it with FB/IG Ads.
Over time, I realized (much like others) that my organic reach on Instagram wasn't enough to carry me to a fully booked season.
I had a mentor at one point tell me that If I wanted to thrive I'd have to change everything about my business, including how I fundamentally shot and edited my photos. That that was why I wasn't booking, because I didn't shot like everyone else.
That's when learning how to advertise successfully and build a marketing strategy became everything to me. I knew my ideal clients were out there, and after bringing in 25k in one week with one ad I knew I had figured out how to reach them.