Make Social Media Content Easy With Repurposing
Strategizing your content for social media can be a daunting task when there are so many social media platforms–and not just platforms, but formats on each platform! Reels, stories, static posts, videos, podcasts… your mind begins to reel with the thought of how much content you need to create.
It seems like a lot of work. But I want to reassure you: it’s way less work than you think! Let me show you what's possible, because once you know and understand what’s possible, things start opening up for you and you no longer have to feel limited by your circumstances.
We don’t gatekeep around here! I’m going to take you through what you can repurpose, and share the best method for repurposing that makes it so easy. It’s only fair to show you the most effective and easiest way to make the most impact possible for your small creative business.
CROSS POSTING
This shows all the platforms that can share content. The point is—any content can be posted across multiple platforms!
You’ve probably already seen TikToks on Pinterest or Instagram. Your short form video can be posted across social media platforms. I have found it easiest to start on TIkTok and repost from there, however realistically you can start anywhere and cross post from there–I have a client who finds it easier to start from Instagram Reels and repost across platforms from there.
To make this 100 times easier, I use Repurpose.io*. With Repurpose.io, once you connect all your social media accounts, you can set up workflows that will automatically repost your content to other platforms.
Some platforms do require you to log in to their app to finish the upload–in particular, TikTok. This still takes out half the work by bringing over the title and descriptions, so all you must do is press upload from the TikTok app.
At the end of the day, whether a video takes off on one platform doesn’t matter. When you repost to other platforms, it’s sure to garner engagement somewhere.
CONVERTING CONTENT
Repurposing can go from video to text, from text to video, from video to video, from image to video, from video to image—there are just so many multi-functional ways that you can repurpose:
A VIDEO can turn into A BLOG
A BLOG can turn into AN IDEA PIN
A PODCAST can turn into A VIDEO
Repurposing content isn’t just reposting the same content across multiple platforms. Its easier than ever to convert content into other forms.
I will often take a podcast episode, or a TikTok I’ve created, run it through Descript*, and come out with a transcript of the video that I can adapt into a blog post. Descript is also a basic video editor, and I have also used it to put captions on videos I’ve created from my podcasts.
This blog post on Productivity was adapted from this podcast episode. I was also able to make these videos for Instagram and Pinterest from that podcast episode:
In fact, this blog is adapted from one of my trainings in The Business Conservatory program! There’s a lot more trainings on other aspects of content creation, with new content and live trainings and Hot Seat Coaching happening all the time. Check it out with a 3 day free trial here.
Once you understand what's possible, you can get excited about it. If you know that you’re going to be repurposing the content you create, then you don't have to feel so overwhelmed about creating content in the first place, because you can magnify one item of content multiple ways. So, what are you waiting for?
*These are affiliate links. I do receive a commission if you sign up through these links.
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