Ellie McMakin | Business Strategist

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Make More Money Challenge Day 3: Effortless Upselling

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EPISODE DESCRIPTION

When we think of upselling, we often think of the sleazy salesman that is trying to push something onto you that you don’t want, in a manipulative way. We’ve all dealt with them–car salesmen, mall kiosks, door-to-door sales. It causes sheer panic for most creative business owners. 

I’m here to tell you: it’s time to shift that view.

Upselling doesn’t have to be coercive, manipulative, or pushy. An upsell is simply an enhancement to your customers' experience with you. Think of it like a brownie sundae from the pizza parlor: the pizza is the main draw, but the brownie sundae is the added bonus if you want a delicious sweet treat.

This is a great way to increase the value to your customers with minimal effort. When presented thoughtfully and intentionally, an upsell can actually make your customers feel seen and understood.


In this episode, we cover:

  • The lessons I’ve learned watching my salesman father

  • Ways to automate upsells

  • How to incorporate upsells naturally

  • When to implement upsells in your process

  • How to end a sales interaction to get a response

  • What to create or offer as an upsell

  • How to price your upsell

If you want to chat more about this topic, I'd love to chat more over on Instagram @elliemcmakin!


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